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There is so much to talk about when it comes to encouraging people to shop local.  So here a number of thoughts, observations, ideas and general rants.

Shop Local Ideas
by
Ashley Watt
Simple = More local shopping!
Trying to change human behaviour is not a simple task, and you will be a very optimistic person to think that every idea you implement is going to reap the…
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Shop Local Space
by
Ashley Watt
Searching for the shop local holy grail
I have now been working in the shop local space for over 10 years. Over 1000 businesses have utilised Why Leave Town’s shop local products (mainly our community gift cards),…
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Build Community Pride
by
Ashley Watt
Can you build community pride?
Having a strong sense of community spirit and a genuine interest in the success of those around you, is strongly correlated to the willingness to shop locally. Communities who have…
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Shoppers Past Awareness
by
Ashley Watt
Moving shoppers past awareness of your brand
When thinking about getting people to shop locally, we can simplify the process into a basic conversion funnel. Simple shop local conversion funnelWhen thinking about getting people to shop locally,…
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Examples Certain Strategies
by
Ashley Watt
Shop local strategies that work for locals and visitors
Talking about tourism and shopping locally in the same breath can seem like a bit of an oxymoron. However, there are several similarities on how businesses should treat each of…
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Supporting Local Businesses
by
Ashley Watt
Shop local starts with you….a message to all business owners
Supporting local businesses can take many forms, and there is no one solution that is going to solve every problem in the shop local realm. But before businesses look to…
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