Articles

There is so much to talk about when it comes to encouraging people to shop local.  So here a number of thoughts, observations, ideas and general rants.

Local Business Popping
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BUsiness…the first two letters have all the answers

If you are operating your own ‘business’, and you a struggling to gain traction in your local market, part of the solution may be right in front of your eyes. The word ‘business’ can give you a few clues, and in particular, in the first two letters….B-U. That is, “BE YOU”!

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Tailored Shopping Experience
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Creating a tailored shopping experience
If you turn shopping into a straight out transaction then you are going to lose customer stickiness very quickly. Unless you are providing a very specialised service that requires a…
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Local Range Gap
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Closing the local range gap
For most products and services, people want an extensive range to choose from. Range gives choice, and more choice leads to a higher likelihood that the consumer is going to…
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