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The ‘Shop Local’ conversation in 2024

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It’s no secret the last decade has been a rollercoaster ride for small business owners and our communities—especially in regional Australia. Before the COVID-19 pandemic there were prolonged droughts and…
Local Business Popping

BUsiness…the first two letters have all the answers

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If you are operating your own ‘business’, and you a struggling to gain traction in your local market, part of the solution may be right in front of your eyes. The word ‘business’ can give you a few clues, and in particular, in the first two letters….B-U. That is, “BE YOU”!

Local Range Gap

Closing the local range gap

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For most products and services, people want an extensive range to choose from. Range gives choice, and more choice leads to a higher likelihood that the consumer is going to…