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The Why Leave Town Story

Why Leave Town was established in 2007 by school mates Ashley Watt and Justin Smith with one aim: to show Narrabri locals just how much there is to do and see within one small town. 

Our first gift card program launched in Narrabri back in 2010, but has since expanded across Australia, now reaching more than
 70 different communities across 160+ postcodes. Over the last decade, we’ve helped inject over $12 million dollars to local communities by loading up and selling more than 165,000 gift cards

When a customer purchases a Why Leave Town gift card, the holder can buy goods in any participating store that's part of the program. Our cards cannot be used outside of the participating shops. This means that every time one of our cards is purchased, the money stays local. The gift cards can be used more than once, across multiple stores, and are the perfect gift for those ‘hard to buy for’ friends and family members. 

While this remains our primary focus, Why Leave Town offers far more than just plastic gift cards. We have a close relationship with hundreds of local councils, chambers, organisations and businesses, all of whom appreciate and respect our authenticity and decade-long dedication to encouraging Australians to ‘shop local’.


Being based in the rural New South Wales town of Narrabri, we understand the importance of a strong and healthy community. In particular, our focus is in providing programs and tools that help local businesses thrive. 


Please get in touch with us to find out about how we can help your local community prosper.

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