Carla Baxter Real Estate in Narrabri would often purchase vouchers from individual businesses. While this was supportive, it also restricted the gift card holder to only one store.
By changing to the Narrabri Shire Gift Card, the recipient can spend the card at all of the stores Carla used to purchase vouchers from.
‘There are now 140 stores on the list, which means they have plenty of choice with their purchase,’ Carla said.
‘It’s a great idea for people who are moving to town. They can see a list of buisnesses and decide where they’d like to spend their card.’
‘I also had my own custom branded hangers made up to display the card. This helps get the Carla Baxter Real Estate brand out into the community and show that we support our local friends in business.’
Pictured below: Leah Baguley from Carla Baxter Real Estate,
Narrabri NSW.
Approach
- Why Leave Town was approached by Carla Baxter Real Estate to assist with local gift cards for client gifts.
- Carla liked the fact the one local gift card could be redeemed across multiple businesses in town. The single-load, multiple-use model was great as well, as the gift card holder could spend their card across several stores.
- Why Leave Town works with Carla Baxter Real Estate to ensure gift cards are delivered and loaded with funds in a timely manner. An invoice is issued and paid, making the process easy and stress-free for Carla, who runs on a very busy schedule.
- Why Leave Town assisted Carla in printing her own custom branded hanger, where they card sits. Carla uses this to write a message on the gift card.
Results
- Carla spends approximately $10,000 a year on client gifts. This is now 100% invested back with local businesses and ensures the gift card program sees consistently-loaded funds all year round.
- 84% of card recipients begin spending within the first 6 weeks after receiving their card, ensuring funds are injected straight back into local stores.
Conclusion
Real Estate Agents are often great supporters of local gift card programs.
The local card offers them a versatile gift for their clients while supporting other local retailers.
Having real estate agents regularly purchasing and gifting cards helps funds cycle through the program during quieter periods outside of the general gifting occasions like Christmas and Mother’s Day.
