In this training course you will be taken through the steps needed to create an effective marketing plan from a shop local point of view.  Although this plan can be utilised for attracting any type of customer, we have also attempted to put a 'shop local' twist on it in order to help you encourage more local shopping.


The course is broken into 6 components, each taking approximately 10-15 minutes to complete.  The intention is to keep this course short and to the point so that you can get on with developing and implimenting your marketing plan as soon as possible.


The 6 components are:

  1. Defining your ideal customer
  2. Choosing your channels
  3. Planning your content
  4. Developing your marketing schedule
  5. Collecting your content
  6. Monitoring and measuring success

Designing a Shop Local Marketing Plan