Ensure that people can find you if they go searching for a product or service that you offer. First you need to know what your current position is, which is achieved through the Citation Report. Next you want to expand your online presence through the Citation Burst.
Whether you are a retailer, restaurant, café, hairdresser, auto service or any other business that wants to increase your exposure, a 360° panoramic tour can make the difference between you and your competitors. It’s not limited to only businesses that deal with the public. Many B2B (Business to Business) organisations can also benefit by providing a virtual tour.
If you are looking to implement a social media strategy as part of your shop local plan, it is strongly suggested that you take a look at this book from Gary Vaynerchuk. It will give you great insight on how you should be planning out your social marketing and how to get the most out of your content.