Give locals something they can't find anywhere else
In encouraging more people to shop locally, it helps if a clear point of difference compared to shopping online or in other towns can be offered. Having a niche offering means that more energy can be poured into one particular area and hence provide a distinct reason for people to shop local. If the niche is a product or service, then there is a clear advantage in encouraging locals to shop locally, as they are being offered something that may be hard to find elsewhere. H
