
BUsiness...the first two letters have all the answers
If you are operating your own 'business', and you a struggling to gain traction in your local market, part of the solution may be right in front of your eyes. The word 'business' can give you a few clues, and in particular, in the first two letters....B-U. That is, "BE YOU"! Local consumers want to shop with people they know and trust. This could be shopping with a well known brand, or a brand that is endorsed by a celebrity, or with a local business that they personally k